Lindaria

Privacy Policy

Last updated: 2025-05-20

1. Introduction
Welcome to Lindaria AB (”we”, ”our”, ”us”). We provide a software platform designed to support brands in managing and optimizing influencer marketing campaigns. This Privacy Policy describes how we collect, use, and share personal data when you use our website, platform, and services (the “Service”), including data collected through integrations with third-party providers such as Meta (including Instagram), TikTok, and OpenAI.

2. Information We Collect

We collect and process the following types of information:

  • User-provided data: Names, email addresses, account credentials, company and role, preferences.
  • Campaign-related data: Data provided by customers about campaigns, including campaign briefs, influencer selections, and ROI goals.
  • Social media data: With explicit permission, we collect and analyze influencer content, engagement statistics, and performance data from:
    • Meta Platforms (Instagram, Facebook): via the Meta Graph API
    • TikTok: via the TikTok for Developers API
  • AI-generated content: Campaign suggestions, performance analysis, and insights may be generated using OpenAI’s API, based on data you provide.
  • Usage and technical data: IP address, browser, device information, access times, and navigation history on our platform.

3. How We Use the Information

We use your information to:

  • Provide and improve our platform and services
  • Analyze influencer performance and campaign ROI
  • Generate content and recommendations using AI
  • Facilitate integrations with social media platforms
  • Offer customer support and manage your account
  • Conduct research and product development
  • Comply with legal and regulatory obligations

4. Legal Basis for Processing (GDPR)

We process your data based on:

  • Your consent, particularly for connecting social media accounts
  • Contractual necessity, to deliver our services
  • Our legitimate interests, such as analyzing usage patterns or improving product features
  • Legal obligations, including tax and compliance requirements

5. Sharing of Information

We may share your data with:

  • Third-party service providers, such as:
    • OpenAI (for AI-driven content generation)
    • Meta and TikTok (as sources of influencer performance data, with user permission)
    • Hosting, analytics, and customer service providers
  • Clients, when you explicitly opt to share campaign-related data
  • Authorities, if required by law
  • Acquirers, in the case of a business merger or acquisition

We do not sell your personal data to third parties.

6. AI Usage and Disclosure

Our platform uses OpenAI’s API to generate campaign content and analytics insights. While we do not send personal identifiers to OpenAI, campaign data and general prompts may be transmitted to generate useful outputs. OpenAI’s data usage policies apply — read more here.

7. Data Retention

We retain your data as long as necessary to provide our services, or as required by applicable laws. Upon account deletion, we will delete or anonymize your data, except where we are legally obligated to retain it.

8. Your Rights

Depending on your jurisdiction, you may have the right to:

  • Access the data we hold about you
  • Correct inaccuracies in your data
  • Request deletion or restriction of your data
  • Object to certain processing activities
  • Withdraw consent at any time

To exercise your rights, contact us at: privacy@lindaria.com

9. International Data Transfers

Our services may involve processing your data outside the EU/EEA, including in the United States. We use appropriate safeguards such as Standard Contractual Clauses to ensure your data is protected.

10. Security

We implement industry-standard security measures, including encryption, access controls, and regular audits to protect your data.

11. Cookies and Tracking

We use cookies and similar technologies to improve your experience and analyze usage. You can manage cookies in your browser or opt out via our cookie banner.

12. Children’s Privacy

Our services are not directed to individuals under the age of 16. We do not knowingly collect personal information from children without verified parental consent.

13. Changes to This Policy

We may update this Privacy Policy from time to time. When we do, we will revise the “Last updated” date and notify users of significant changes via email or in-app notifications.

14. Contact Us

If you have any questions or concerns about this policy, please contact us at:

Lindaria AB
privacy@lindaria.com